Eye-Fi — a wireless SD card maker — launched a new memory card for photographers on Monday that can send photos and videos to your smartphone or tablet device at a lower cost than its predecessors.
The new Eye-Fi Mobi replaces the standard SD memory card in your digital camera, and with its built-in Wi-Fi, the card sends photos to your smartphone even without a Wi-Fi network or Internet connection. This ability to send photos to smartphones is nothing new: Eye-Fi added that functionality back in 2011. But with Mobi, the whole process to transfer photos is more streamlined. The card pairs with an iOS or Android app through a unique 10-digit code, and photos are then shared in real time.
The new Mobi card's price — $49.99 (8 GB) and $79.99 (16 GB) — is lower than its more robust sister product, the Pro X2 ($99.99 for 16GB), making it appear that Eye-Fi is positioning it for the recreational photographer. The pricier Pro X2 has all the same features but can also transfer photos in RAW format and can connect with desktops.
These wireless SD cards are useful for professional photographers who might have real-time deadlines or for anyone wanting to share a DSLR photo quickly on social media. If you've ever accidentally formatted or deleted your card's contents, Eye-Fi cards are also convenient for automatically sending a backup of your photos to another device.
However, if you're simply a casual, point-and-shoot camera user, it may not be as worthy of an investment, considering many modern smartphone cameras rival standard digital camera photo quality and already have Internet connectivity.
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