Foursquare Targets Feature-Phone Users With New Nokia App

Foursquare unveiled a new app designed for feature phones on Tuesday, specifically targeting Nokia's range of Series 40 handsets.

S40 is a software platform used on the Finnish company's line of mid-range feature phones, as well as on its Asha series, which are marketed as low-end smartphones. Foursquare will be preloaded on new Asha devices worldwide when they hit the market in several months.

"Hundreds of millions of people around the world use Nokia S40 phones, and now they'll all have access to Foursquare," the location-based social network said in a blog post.

In fact, last year, Nokia said it sold 1.5 billion units of its S40 phones. With mobile consumers in developing markets opting to buy feature phones over costlier smartphones, it seems the Finnish company is tapping into the lucrative low-end handset market.

Last week, Nokia debuted two 3G-capable feature phones — each selling for $68 — that are specifically designed to provide users with quick Internet access.

Foursquare launched its original S40 app back in 2011. Those who own an S40 phone can get Foursquare's updated app in Nokia's Ovi Store.